Personal data is any piece of information that allows us to identify you or make you identifiable, such as your name and contact details, your date of birth, photos, your email or telephone number, your login and password, or any other data that is or can be linked to you, such as your behavior on our website, your preferences, your location data, the IP address of your internet connection.

Under the EU General Data Protection Regulation (the "GDPR"), we may only process this data under very strict conditions, and as a visitor to our website, you have the right to know how we do this.

Please read this Privacy Statement carefully. We explain herein how we process your personal data and which cookies we use. By sharing your personal data on our website, by contacting us by email/telephone, or by submitting a question/complaint, you declare that you have taken note of this Privacy Statement.

First Person Apparel processes the following personal data in the context of its activities:

All personal data will be transferred to the yet-to-be-established company First Person Apparel with a view to the future operation of the webshop by the latter, under the same conditions as those described in the current privacy policy.

We do not pass on your personal data to third parties for commercial reasons.

We can naturally share your data with service providers that we must use for the proper functioning of our website, our administration, IT and accounting. An up-to-date list of external processors with whom personal data is shared is available on request via info@firstpersonapparel.com. We carefully select these processors to guarantee your privacy and conclude a written agreement with each of them in which they guarantee that they respect all applicable data protection legislation. We choose European suppliers where possible, but if we have to use non-European third parties, we ensure that your data outside Europe is as secure as here in Europe. We conclude Standard Contractual Clauses with these partners where necessary and provide additional guarantees.

In case of internal reorganizations or transfer of our activities, we may pass on your data to other companies that can in that case guarantee the continuity of our services. We try to inform you in advance in such cases, but you understand that this is not technically or commercially feasible under all circumstances.

In rare cases, we may be required to disclose personal data based on a court order or to comply with other mandatory laws or regulations. We try to inform you in advance to the best of our ability, unless this is not possible for legal reasons.

As a data subject, if the conditions are met as stated in the GDPR, you have the right to:

• You have the right to access your personal data free of charge at any time and to know the use we make of that personal data or to request a copy of it.
• You also have the right to request the correction or (in some cases) deletion of your data.
• In a number of cases listed in the GDPR, you may also request to restrict the processing of your personal data.
• You have the right to object to the processing of your personal data if you have serious and legitimate reasons for doing so that outweigh our need to process your data or to withdraw a previously given consent. You also always have the right to object to the use of personal data for direct marketing purposes, even without having to give a reason.
• You have the right to request your personal data in digital and readable form and/or to have it transferred to other controllers to another service provider of your choice.

In any case, you have the right to file a complaint with the Belgian Data Protection Authority if we have not adequately responded to a request based on one of the above-mentioned rights within 30 days:

You can also turn to the civil court to claim damages.

We have taken appropriate security measures at technical and organizational level to guarantee the security of your personal data. For example, our server and software tools are secured with a username and password, access restrictions apply and multi-factor authentication is applied where possible as an extra security layer. Where possible, we apply encryption, both during storage and during data transfer. Furthermore, we provide training to our staff on data protection and have internal guidelines on data security.

Our IT infrastructure is actively monitored and protected with up-to-date antivirus software and firewalls. We continuously evaluate and improve our security measures to continue to meet the latest standards and legislation.

In the event of a security incident, we follow a strict internal protocol to quickly limit possible risks and, if necessary, to inform the competent authorities and data subjects in a timely manner.

Under no circumstances can First Person Apparel be held liable for any direct or indirect damage resulting from incorrect or unlawful use of the personal data by a third party.

Our website uses cookies and similar technologies. This helps us provide you with a better user experience when you visit our website and also allows us to optimize our website. Without your prior consent, we only place strictly necessary cookies. For all other cookies, we first ask for your consent via our cookie banner. You can always manage your cookie preferences via the cookie banner in our footer. Your cookie consent has a validity period of 6 months, after which we will again poll your preferences.

The cookie list below gives you an overview of the cookies our website uses.

Cookie List

A cookie is a small text file with data that a website (when a user visits it) wants to store on your device in order to remember information about, for example, your language preference or login information. These cookies are set by us and are called internal cookies. In addition, we use external cookies or third party cookies, namely cookies from a domain other than the website you are on. We use cookies and other tracking technologies specifically for the following purposes:

If you find that other cookies are placed via our website, we thank you for notifying us immediately, so that we can make the necessary adjustments.

We give you as much information as possible about cookies placed by third parties. If you would like to know more, we would like to refer you to the privacy statements of these parties on their respective websites. Please note: we do not exercise any influence on the content of those statements, nor on the content of the cookies of these third parties.

If you have any further questions or comments about the processing of your personal data, please contact us by email at info@firstpersonapparel.com or by post to Postbus 10002, 3550 HEUSDEN-ZOLDER.